Trusted By
Selected Work
Full coverage of the HYROX World Series of Fitness Racing at State Farm Stadium. A cinematic look inside the world's largest indoor fitness competition — capturing the grit, community, and spectacle of race day from the arena floor to the stands.
On-field access during Arizona Cardinals practice sessions. Capturing the discipline, intensity, and day-to-day reality of professional football preparation — from individual drills to team formations, telling the stories that unfold between the lines.
Cinematic brand content for Built Better, a premier training and athletic recovery facility. Documenting coaching sessions, athlete rehabilitation, and the hands-on training environment — showcasing the expertise and intensity that sets the facility apart.
JOSEPH GENNARO IS AN ATHLETIC CONTENT DIRECTOR SHAPING A NEW ERA OF SPORTS AND REAL-LIFE STORY TELLING.
BORN IN UGANDA, AND RAISED IN SAN DIEGO, JOSEPH BUILT HIS CAREER FROM THE GROUND UP, DRIVEN BY OBSESSION, CREATIVITY, AND A RELENTLESS DESIRE TO TELL STORIES THAT FEEL REAL. WHAT STARTED AS A COVID PROJECT IN HIGH SCHOOL WITH A CAMERA TURNED INTO A FULL-TIME GIG POST COLLEGE.
JOSEPH IS BEST KNOWN FOR CAPTURING THE LIFE OF FORMER NFL PLAYER JARELL CARTER AND CREATING CONTENT FOR COLLEGE ATHLETES, REVEALING THE HUMAN STORY UNDERNEATH. HIS WORK BLENDS SPORTS, CULTURE, AND CINEMATIC VISUALS WITH AUTHENTICITY.
WHETHER IT'S A SHORT DOCUMENTARY, BRAND SHOOT, OR FITNESS CHALLENGE, THE GOAL IS ALWAYS THE SAME: TO CREATE FILMS THAT RESONATE ON AND OFF THE FIELD.
What We Do
Multi-camera cinematic coverage of live games, matches, and competitions. We capture the action from every angle to tell the complete story of the event.
Practice sessions, locker room access, training camps, and preparation. We document the moments between the highlights that reveal who athletes truly are.
Short-form and long-form documentary content that puts the spotlight on individual athletes — their journey, their grit, and their story beyond the game.
Reels, highlights, and platform-optimized clips designed for maximum engagement. We deliver content ready for Instagram, TikTok, YouTube Shorts, and X.
Kind Words
"Joseph Gennaro isn't just creating content — he's bringing vision to life. His ability to capture the story behind the athlete is what sets his work apart. Beyond that, he's incredibly professional, easy to work with, and brings a level of work ethic and attention to detail that shows in every piece. Everything he delivers feels intentional, authentic, and built to last."
"I wanted to say a few words about how wonderful it was to be able to work with Joseph Gennaro and Jarell Carter. I can say I learned a lot from Joseph from seeing how he set up and filmed Jarell on the ice for social media. Both Jarell and Joseph were very gracious and loved by everyone at the rink. Very talented guys! I would very much look forward to having a chance to work with them again. Oh and the final product was spot on — amazing video, audio and composition quality!"
"Working with Joseph was a great experience. We filmed a project with Jarrell Carter and I'm not even kidding, it was such a good time — he brought great energy and made the whole process feel effortless. Professional, polite, easy to communicate with, and the content quality was top tier. Just an all-around great human."
"I intentionally chose to work with Joseph because I knew the passion, intentionality, and creativity he brings to his craft. Before we ever picked up a camera, he sat down with me and really took the time to understand my 'why.' He asked thoughtful questions, listened deeply, and made sure he captured more than just footage — he also captured purpose. What also makes him so relatable is that he lives what he films. He doesn't just document growth, but he embodies it. If you're looking for someone who leads with professionalism, creativity, hunger, and heart, I highly recommend him!"
Let's Work Together
Whether it's a single event or an ongoing partnership, we bring the same cinematic craft and storytelling precision to every project.